article thumbnail

What is a digital experience platform or DXP and is it the future of content management?

Martech

A DXP differs from a content management system (CMS) in that it delivers to multiple digital channels, has commerce built-in and scales, among other things. Over time, businesses have undergone digital transformations to drive efficiencies, remain competitive in the marketplace and respond to changes in customer behavior.

article thumbnail

How to Build a Consolidated Martech Stack

ATAK Interactive

These technological solutions are known as martech, or marketing technologies, and make marketing efforts more effective and efficient. In 2018, the number of martech companies has grown from approximately 150 to 7,000. In 2019, marketing leaders answered that they utilized only 58% of their martech stack’s potential.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Build a Consolidated MarTech Stack

ATAK Interactive

These technological solutions are known as MarTech, or marketing technologies, and make marketing efforts more effective and efficient. In 2018, the number of MarTech companies has grown from approximately 150 to 7,000. In 2019, marketing leaders answered that they utilized only 58% of their MarTech stack’s potential.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . This information also identifies top performing channels and where budgets are best utilized. As new internet companies emerge, CAC continues to grow as well making it possible for efficient tracking of web-based advertising campaigns.

article thumbnail

Insider Tips on Building a Marketing Tech Stack You’ll Actually Use

Lake One

Nearly every single job you could think of utilizes tools. Look for tools that provide the framework and ability to automate or add efficiency to planning processes. They may be a tool to publish content (a CMS), something that helps you find earned media opportunities, a social publishing tool, etc. My current CMS?

article thumbnail

Jack of All Trades or Master of One? A Teamlancing Guide to Helping Freelancers Succeed

ClearVoice

Executes and fulfills a single specific role or task at scale. Fulfills a combination of varied roles and tasks at scale. Furthermore, teamlancing encourages more professionalism, agility, accountability, and therefore provides higher-quality, more productive, and more fulfilling work. Involves a single third party. Teamlancing.

article thumbnail

36 of the best SaaS tools to grow your business in 2021

accelerate agency

SaaS tools also reduce the amount of manual work that needs to be done, meaning less human error and more efficiency. . With dedicated channels, your team can focus on the projects they’re working on while communicating efficiently with the business as a whole. . Slack has taken internal team communication to the next level.