PureB2B

NOVEMBER 5, 2017

Although their reach may be limited when compared to their macro-influential counterparts, studies have found that they tend to get higher engagement rates and more interaction. Micro-influencers are everyday consumers with significant social media followings. They’re also likely to be easier to work with.

Planning 79

Planning Tips Allocation Marketing Analytics Tools 79

PureB2B

NOVEMBER 5, 2017

Although their reach may be limited when compared to their macro-influential counterparts, studies have found that they tend to get higher engagement rates and more interaction. Micro-influencers are everyday consumers with significant social media followings. They’re also likely to be easier to work with.

Planning 62

Planning Tips Allocation Marketing Analytics Tools 62

Envy

NOVEMBER 5, 2017

For example, showing clients your CTR compared to competitors and explaining things in a more visual way when talking about success. "If Yaniv Katan , Creative Product Marketing Expert at Cisco talked about the art and science behind creating unique content or 'practical ways to make your content impactful'. Yaniv Katan.

Content 84

Content CTR Conference Case Study 84

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives.

Intent Data

Speaker: Candyce Edelen, CEO, PropelGrowth

It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales. LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns.

Linkedin

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Response Comparison Grid – a handy sheet that’s a framework for the searching company to compare side-by-side each of the prospective vendor responses. Vendors will complete the details, and return their answers to you within the allotted time.

RFP