Sat.Feb 11, 2017

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The Role of Gut Instincts in Content Marketing

Marketing Insider Group

Today we explore the role of your gut instincts in creating exceptional content. This episode features a story about music legend Sting from executive producer Andrew Davis, followed by the tale of Tim Jensen, a former U.S. Marine who doesn’t believe people rise to the occasion as much as they do something else — something he’s mastered and we should, too, if.

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With Great Power: Ethical Marketing in the Face of IoT

Content Standard

Data drives marketing decisions, so the fact that more and more acquisition channels seem to be making themselves apparent every day should be a cause to celebrate. But if you’ve been combing through access to everything from customer shopping histories to footfall heat maps, it’s very likely that the implications of this new power have given you pause.

Ethics 54
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Facility management and the Internet of Things: connecting data for smart buildings

i-Scoop

How much time do you spend inside buildings? Think about your home, hotels, the places where you work, go to have fun or do business and more. Indeed: a lot! Even if you exclude the place where you live and call home, you spend ample time in buildings and other facilities. While making your home […].