Sat.Aug 22, 2020

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Key Insights: Holiday shopping ecommerce trends and how your business can win brownie points

ClickZ

30-second summary: As holiday shopping season inches closer ecommerce prepares for the biggest opportunities in 2020. Trends and consumer behaviors that will give your business a strategic benefit. COVID-19 sure has crunched wallets and purses but brands still stand a better chance as 36.6% of consumers shop with more brands as compared to 2019. What will win more love during holiday shopping season?

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Watch the first episode of The Martech Show now: Why so many martech solutions?!

chiefmartech

We’ve shipped our first episode of The Martech Show — our new hybrid webinar-podcast series “where marketing and technology collide.” A big thank you to my two guests: Jeff Eckman of Blue Green , our collaborators on the ever-expanding martech landscape , and to Anita Brearton of CabinetM , our sponsor for this episode. Our ovearching topic was “Why the $#@!

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B2B Reads: Japanese Businesses, Third-party Cookies, and Jerks

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How to Sell When You’re Not A Salesperson. It’s pretty common for “non-salespeople” to ultimately have to be a salesperson.

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