Sat.Jan 18, 2020

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We’re crowdsourcing the 2020 marketing technology landscape — and will make all the data available to everyone

chiefmartech

It’s a new decade — and time for a new approach to the marketing technology landscape. Contribute a new or updated martech vendor here. Report an acquired or defunct martech vendor here. Download the 2019 Excel spreadsheet here. Those are the TL;DR links above. Here’s the story of what we’re doing and where it’s headed… When I started that exercise back in 2011 , it was a bit of work to research and catalog ~150 martech companies.

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B2B Reads: Business Storytelling, Human Touch, and Video Lead Scoring

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Why Customer Personas Need to Die: Moving Beyond Segmentation to Personalize at the Individual Level.

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How to Figure Out Podcast Rates and Other Things That Make Freelancers Uncomfortable

ClearVoice

#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content creative to learn about a new trade. ‘This is Uncomfortable’ is the name of a podcast hosted by Reema Khrais on NPR’s Marketplace. Their tagline is “A show about life and how money messes with it.” But “this is uncomfortable” also adequately labels the feelings some freelancers feel when they talk about getting paid.