Marketing Insider Group
JUNE 18, 2016
Creative individuals use words like “agonize” and “obsess” when referring to our work. We go home late or wake up early just to refine a tiny little piece of the overall project. Then we suddenly look up and hours have passed. Why do we go through these mental time warps? What do we think we’ll find on the other side? Today on the show, Read More.
Content Standard
JUNE 18, 2016
A few weeks ago I relistened to a standup bit by comedian Dara Ó Briain , who reveals an awesome approach to creative marketing while ranting about video games. It’s the only artform, he says, that denies you access to the rest of the product until you’re good enough to continue. Albums don’t stop after four songs demanding that you dance before track five, but Guitar Hero lets you play along with your favorite music—so long as you can unlock it, of course. “I’m 38.
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