Marketing Insider Group

APRIL 10, 2012

I presented the 3 most important metrics to help drive change in your organization. So here I will also provide 6 steps to help you sell content strategy into your organization. I recently offered to live-blog an event and one of the organizers replied “well, as long as you don’t play any marketing tricks with the content.”

Content Marketing 166

Content Marketing Planning Content Marketing & Strategy 166

Hubspot

APRIL 10, 2012

2) Organic Search Traffic - the number of unique visitors who arrive at your site from a link on a search engine results page. Monitor what percentage of your website traffic comes from organic search every day, week, and month. In this post, we'll be diving into the conversion rate of your organic traffic into leads and customers.

SEO 51

SEO SERP Lead Ranking Long Tail Marketing 51

Hubspot

APRIL 10, 2012

But poor user experience can cause high page abandonment rates, low visitor-to-lead conversion rates, poor organic search listing positions, and a plain ol' bad reputation. They point readers to other relevant information, and help you improve the organic ranking for important pages on your own website.

Paid Content 61

Paid Content Marketing Websites Lead Scoring Lead Ranking 61

Convince & Convert

APRIL 10, 2012

In addition to the power of self-expression and the organization of your thinking it mandates, blogging for business has one primary outcome: it triggers desirable behaviors among readers. Desired Behavior: Increase ratio of visitors viewing About Us. Desired Behavior: Increase ratio of visitors viewing services pages.

Blogger 159

Blogger Social Media Advertising Agencies SMS 159

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

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Sales engagement takes a broad view, leveraging process, tools, training, and a host of other capabilities to ensure that your efforts align with each prospect along their buyer journey. Sales teams are trying to prospect, connect, and manage an effective sales cycle, yet many companies are falling short of hitting their sales numbers.

Work Management