Remove eCommerce Remove Lead Capture Remove Online Marketing Remove White Paper
article thumbnail

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

Are you providing free content or white papers? Most non-ecommerce PPC campaigns involve a landing page, form submission, and the capture of a certain level of user information in exchange for a piece of content. Example of PPC Lead Funnel. B2B Online Marketing Blog Search Engine Advertising'

Adwords 120
article thumbnail

How to Build a Content Marketing Funnel (+12 Examples)

Optinmonster

Ever wonder why everyone seems to be talking about their content marketing funnel? It’s not just an online marketing buzzword. Content marketing funnels are a powerful way to guide customers toward buying from you, without being too pushy or resorting to shady sales tactics. White paper downloads.

article thumbnail

8 Inbound Marketing Tips and Tricks You Need to Know

Optinmonster

Businesses could now use email marketing , banner ads, chat messaging , and all those other online marketing tools we’ve come to know and love. Before you even start diving into inbound marketing, you need a well-defined content strategy. Blogs, infographics, ebooks, white papers, videos?