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Contently
OCTOBER 6, 2016
Rather than eschewing ad tech, it’s attempting to build better ad tech, which it plans to sell to other publishers and clients. Since then, however, Bezos’s plan for the Post has become clearer: Rebuild the august newspaper for the digital age, experiment like a startup, and create as many revenue sources as possible.
Content Standard
MAY 22, 2016
The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.
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Content Standard
MAY 22, 2016
The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.
Single Grain
MARCH 16, 2020
Gen Z, meanwhile, might be more drawn to YouTube vloggers and social media influencers on Twitter, Facebook and Instagram. It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. Strategies for DTC: Personalization and Media Buying.
Hubspot
APRIL 18, 2012
Active GRP is an online metric that adopts the methodology of GRP (gross rating point), a television advertising metric used to estimate how many people saw a certain TV advertisement. Active GRP is first being used in a pilot program for Google's DoubleClick for Advertisers clients before being rolled out to other products.
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