Doubleclick and Merchandising - B2B Marketing Zone

10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

NOVEMBER 16, 2012

Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts. Many times, we are so influenced by the merchandising or information calendar that we forget what the consumers preferences are. More Categories.

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B2B DIY Media Buying, or Use A Pro?

B2B Marketing Savvy

JULY 9, 2009

Media Buying: DIY (Or Not?) Media VP, David Rowe , and I sat down over a virtual cup o’ Joe to discuss the ins/outs of a question that faces many marketing managers today. Complexity and Scale: Think more about the complexity of the media buy than the $$ size of the buy. Is “Do-It-Yourself” a viable option?

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B2B Marketing Zone

10 Things That Can Destroy an Email Marketing Program

B2B DIY Media Buying, or Use A Pro?

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