Lake One

JANUARY 20, 2020

It makes personalized video super easy to produce and distribute. Other options, if you’re a product and you need focus groups or beta users, you can find meetups that are often willing to share these kind of opportunities with their members. Keeping track of buying signals in your target accounts, verticals etc.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Generation 52

Bluetext

MARCH 15, 2023

When we won Stanley, Black & Decker’s global site for their number one brand dewalt.com That was an amazing pitch — it included a loud intro, showing a mash-up of AC/DC back in black with a focus group of construction workers on the dewault.com drinking Bud Light.

Creativity 33

Creativity Marketing AI Curation Paid Search Agency 33

Moz

APRIL 3, 2019

Once you have your goals and your brand’s unique angle nailed down, you’ll also need to prioritize your means of content distribution. This post will help you zero in on what distribution channels make the most sense for your goals, and how to create content that will perform well in them. Content goal: Brand awareness. Over to you!

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

Marketing Insider Group

JULY 14, 2020

You may need to conduct your own market research among your target audience or survey a few focus groups in order to obtain this information. Are they more likely to engage with visual posts or do they want informational content like case studies? A strong martech stack to support all strategies.

Marketing Strategy 294

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 294

Convince & Convert

APRIL 1, 2010

Third, if you’re producing content, atomize it and distribute it as widely as possible. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? Your Web site. Linked from Twitter.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Single Grain

DECEMBER 5, 2023

AI’s list of uses for marketing is constantly expanding, but the main categories we’ve seen are: Customer segmentation and targeting: AI algorithms can analyze vast amounts of customer data to identify patterns and trends, allowing marketers to segment their target audience into more focused groups.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Bluetext

JUNE 11, 2021

Government stakeholders are more geographically distributed and digitally dependent than ever. . Within each agency and with regard to each industry vertical selling into the agency, there will be a different set of stakeholder groups that influence decision-making. The tides have shifted.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26