seo.co

JANUARY 18, 2021

Black hat SEO tactics might get you to the top of the SERPs for a short period of time, but those results won’t last. Existing members recruit new members who add their blog to the network and automated software adds backlinks to existing members’ websites. Shady SEO tactics are short-sighted strategies that will kill your SEO efforts.

De-duplication 75

De-duplication SEO Tactics Copyright 75

Hubspot

OCTOBER 2, 2018

Also, note that verifying your property doesn’t affect PageRank or its performance in Google search. That means we’ve told Google we want all of our URLs displayed in search as “ www.hubspot.com/…… ”. In these cases, your sitemap makes it easier for Google to format and display your site in search. What is this sorcery?

Marketing Analytics Tools 100

Marketing Analytics Tools Google CTR Domain 100

Hubspot

DECEMBER 12, 2011

A link from another site will improve your SEO, especially if that site has a high PageRank. Common keywords such as 'software' are more competitive, and very hard to rank high for them in search. This is often displayed on search engine results pages below the page title as a sample of the content on the page.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Moz

OCTOBER 8, 2019

Research suggests that if you keep your titles under a reasonable 60 characters then you can expect your titles to be rendered properly in the SERPs. It's also a must according to W3C, meaning no page is valid with a missing title tag. Google is not a fan either, recommending you use a server-side 301 redirect instead. rel=canonical.

Marketing Analytics Tools 54

Marketing Analytics Tools SEO Multi-Touch Attribution Tagging 54

Single Grain

OCTOBER 31, 2023

Domain authority is not a metric that Google uses when compiling their ranking order for the SERPs, but it is a gauge of how well you can expect to perform against your competitors. PageRank assigns a score to each web page based on the number and quality of links pointing to it. Google notices this.

Lead Scoring 98

Lead Scoring Lead Ranking Domain SERP 98

Single Grain

FEBRUARY 10, 2020

A CMS is just a software that facilitates the publishing, editing and organizing of content. In comparison, organic media includes SEO, content marketing and social media posts (but not sponsored posts) and paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads.

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130