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Marketer’s Guide to Blending Search and Display

KEO Marketing

KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.” A few important statistics to consider: Search for related brand terms saw an average lift of 278% among consumers exposed to display advertising.

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Merkel’s All-New B2B Group to Integrate Its Different Businesses

Valasys

Merkle B2B will facilitate the integration of the five different businesses operationalized by Merkle, including collaboration between Merkle and: B2B media agency Merkle|DWA, B2B strategy and creative company Gyro, insight firm B2B International, and digital marketing agency Digital Pi.

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Banner Ads Work; Really

NuSpark Consulting

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Traditional media planning uses terms like reach and frequency and not click-through rate or cost-per-click. More information can be found on their website at www.vizu.com.

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Humans of Marketing: Tyler Brewer

Conductor

.” I started at a small boutique agency called Overdrive Interactive, as a media planning intern. So when I was looking for my first job out of college, I found a search marketing internship at an agency, iProspect, that would give me an entry-level position after three to six months of a successful intern program. .”