Lexer Grows Its Customer Data Platform from Social Listening Roots
Customer Experience Matrix
JULY 7, 2017
Customer Data Platform vendors come from many places, geographically and functionally. It analyzes posts and follows to understand consumer interests, assigning people to “tribes” such as “beach lifestyle” and personas such as “sports and fitness”. Segment visualization is unusually colorful and attractive. It is just entering the U.S.
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