Act-On

DECEMBER 19, 2023

Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). But when you’re sending on behalf of a brand, you have a lot more options for the email display name. The display name is different from the “From” address.

Email Marketing 195

Email Marketing Practices Deliverability Best Practices 195

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SEPTEMBER 24, 2023

So make sure your ALT tags make sense in case they are displayed to readers on social media. ALT tags are also important for social sharing. A few social platforms, like Pinterest, will use the ALT tag copy as the default description. Simple SEO: Use keywords in the file names of documents and images.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

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NOVEMBER 7, 2023

From” addresses and display names matter The “From” address can have a huge impact on deliverability and engagement. Similarly, spammers often try to trick their recipients with deceptive display names and mismatches between the display name and the email. For this reason, display names are very important for deliverability.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

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FEBRUARY 26, 2024

Account-based advertising displays ads exclusively to specific job titles at your target accounts. These ad units can include static graphics, videos, and/or interactive rich media, and are displayed as long “banners” on web pages or in applications. What is Account-Based Advertising? What is a Banner Ad?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221