Disintermediation Paper Presentation Webinar Metrics 
Outgrow
SEPTEMBER 15, 2022
The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. Everybody was much more reliant on the media as being conduits to audiences for telling their stories. Kate Fairhurst: I think there’s further disintermediation still to come.
The ROI Guy
NOVEMBER 4, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.
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xiQ
AUGUST 8, 2015
The research also found that, across all buying streams, buyers emphasized that interactions with sellers — technical demonstrations, sales presentations tailored to my company’s need – should be about the buyer’s needs. Among the least valued interactions are sales calls in response to registering for webinars or events.
xiQ
AUGUST 8, 2015
The research also found that, across all buying streams, buyers emphasized that interactions with sellers — technical demonstrations, sales presentations tailored to my company’s need – should be about the buyer’s needs. Among the least valued interactions are sales calls in response to registering for webinars or events.
B2B Marketing Zone Posts
OCTOBER 5, 2010
Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. You have a list. So this sounds great.
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