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Building The World’s Best Firmographic Data Foundation

Zoominfo

This means nuanced opportunities to sell to individual business entities at the local level, to run location-level analytics including risk or credit models, to map territories accurately, and to run direct marketing campaigns. HOW DO YOU MEASURE DATA QUALITY?

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

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Paul Slack: B2B Digital Marketing Has Never Been Easier

B2B Digital Marketer

You know, what it’s, you know, what kind of business, what industries, what SIC codes, what you know, uh, size of business, who are the functions and roles that we are trying to reach within those businesses. It has to be, Hey, download our white paper, our guide on options on that. Who are we trying to reach?