Digital Experience Platform Marketing AI Segmentation Touchpoints 
Martech
SEPTEMBER 19, 2023
AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. Universal Data Activation integrations are available for Adobe Experience Platform, Braze and Twilio Segment.
Martech
OCTOBER 30, 2023
Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).
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Delivra
DECEMBER 15, 2020
Offering Enables Marketers to Leverage Customer Data Across Channels, Driving Engagement. The partnership also allows customers to improve efficiency and boost engagement through a series of best-in-class capabilities across multichannel marketing automation and behavior-based segmentation, without losing their authentic and personal touch.
Top Rank Marketing
JULY 19, 2023
Where can B2B marketers find the latest and most relevant generative artificial intelligence (AI) tools in 2023? AI has the potential to revolutionize every single part of marketing,” Marie Gulin-Merle , global vice president of ads marketing at Google, suggested. “AI
TrustRadius Marketing
OCTOBER 27, 2022
Cross-Channel Customer Experience. Enterprises need to be prepared to interact with customers using a variety of touchpoints. As an enterprise, you need to optimize the customer experience on all your channels. Compare conversion rates on your different channels to figure out the best way to use your marketing budget.
Convert
MARCH 21, 2023
Everything you need to know about finding the ideal tool to ace marketing and optimization. Some tools use AI to predict how attention will be distributed on a page. Show Visitor Interaction with CTAs For marketers, getting that click on the CTA button is everything. Even more important is segmenting mobile vs desktop visitors.
ClickZ
JULY 31, 2019
Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” What makes Percolate unique and what is next for the company?
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