Martech
MARCH 27, 2023
SAP is also announcing new headless composable storefronts for verticals including financial services, travel, telecommunications and the public sector in addition to its existing offerings for retail, consumer products, distribution and manufacturing. Dig deeper: Sitecore adds new products to its composable DXP All-in-one versus composable.
Martech
NOVEMBER 11, 2022
We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader. . B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. B2C digital marketing strategies. Get MarTech!
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Martech
DECEMBER 27, 2022
New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up. Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. That’s because the customer will change.
ClickZ
JANUARY 29, 2020
The challenge for marketers in 2020 will not be encouraging adoption, but rather creating a smooth, informal, and continuous customer experiences. Acquia was created to help brands build incredible customer experiences on an open source CMS. At first, “customer experience” meant websites. Today, it means something much bigger.
Martech
DECEMBER 23, 2022
Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? It’s a platform to help you market in the context of customer interactions. It’s a content marketing platform.
Martech
MARCH 30, 2022
But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. What are the tools/platforms or software that enable content management? Traditional CMSs include platforms like WordPress , Squarespace , and Sitecore. Headless CMS. Hybrid CMS.
Martech
DECEMBER 22, 2021
At the same time, independent CDPs, some of them well-established and well-known, are being gobbled up at an unprecedented rate by more comprehensive marketing suites or digital experience platforms. That being said, how much space is there for dominant CDP platforms? I’m talking about more fundamental change.
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