Martech

JANUARY 2, 2024

Open-source software is released by a community or organization with a license that allows users to view, modify and distribute the source code freely. As this happens, expect the lines to blur between CDPs and other tools and platforms. What about training the users? What is an open-source CDP? Open source is no different.

Work Management 72

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 72

Martech

DECEMBER 26, 2023

Brands serious about leveraging AI might train models to pre-screen content for brand compliance, using AI as a first line of defense.” And with more efficient content production workflows, marketers will be able to concentrate on compelling ideas instead of the nuts and bolts of approval and distribution.

Marketing AI 143

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 143

Martech

FEBRUARY 25, 2022

If you use martech that features lightweight DAM features — like content management software, a digital experience platform or a web content management system — you may not need additional functionality, depending on the sophistication and geographic scope of your marketing operations. How much training will we need?

Digital Asset Management 108

Digital Asset Management Enterprise Management Work Management Marketing Management 108

Martech

MAY 10, 2023

Here are some of the different tools you might encounter as an agile-enabled team: Marketing work management platforms. This is the technology that enables marketers to create personalized experiences and test new channels. Digital experience platforms (DXPs). What’s next for agile marketing?

Planning 85

Planning Digital Asset Management Work Management Marketing Management 85

ClickZ

JULY 31, 2019

Large enterprises with a globally distributed workforce (+3000 employees), who are required to produce campaigns in many regions, markets, and cultures. In the past, marketing distribution channels were limited (a few TV channels, radio stations, magazines, etc.), This resulted in an expanded competitor set.

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Convert

MARCH 21, 2023

For example, data on the distribution of clicks on a page shouldn’t be used by itself to determine which parts of a page are most popular. Some tools use AI to predict how attention will be distributed on a page. Click maps, for example, look like this: But that’s only one type of heatmap used in user research.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

chiefmartech

APRIL 7, 2022

I believe this will create a larger opportunity for martech tools that create, manage, and distribute meta marketing mods across different multiverses. A no-code multiverse marketing platform? Closely related are virtual training and collaboration environments. Think of them as packaged mini-apps more than static content assets.

Digital Asset Management 131

Digital Asset Management Work Management Marketing Management Digital Experience Platform 131