Digital Agility in Financial Services: Three Critical Pivots for Success
E-Spirit
JULY 23, 2021
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Driving Growth Amid a Pandemic: Three CMOs Guide the Way
ANNUITAS
JUNE 25, 2020
Developing and delivering upon a growth strategy is the most important mandate for a today’s successful CMO. And while it’s not easy, I applaud those who have pivoted from storytelling and brand building to driving revenue-focused growth with accountability across the entire customer journey. Not a task for the faint of heart.
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The Ultimate Guide to Transitioning to Full-Time Freelance Content Marketing
ClearVoice
JUNE 5, 2020
Three years later, I’ve weathered through plenty of financial storms and celebrated economic wins. And the ripple-effect of COVID-19 has become a crash course on pivoting for many marketers. Here’s how to set yourself up for success and win contracts. Becoming a full-time freelance content marketer.
How COVID-19 is Changing the Future of B2B marketing
Engagio
APRIL 23, 2020
VP Consulting Services, Inverta. The experts weigh in on how you should be approaching your marketing strategy for the rest of 2020 and beyond. In our previous post, we asked the experts “ What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? ”. Today we look to the future. Todd Berkowitz. . .
What B2B Marketing Tactics are working right now during COVID-19?
Engagio
APRIL 20, 2020
Many companies tout values of agility, disruption and innovation. 20 experts weigh in on what you should be doing right now to get results and hit your goals. There’s one thing that’s on everybody’s mind right now – it goes by many names, but most of us know it as the coronavirus or COVID-19. is what’s working right now.
How Digital Transformation Is Evolving the Role of the CFO
Televerde
MAY 15, 2019
A chief financial officer’s success can no longer be supported by controllership and risk management or performance and budget. According to a recent Aspen Institute white paper , general management and strategy are the two most critical skills needed in the modern CFO. Versatility.
What B2B Marketing Tactics are working right now during COVID-19?
Engagio
APRIL 20, 2020
Many companies tout values of agility, disruption and innovation. 19 experts weigh in on what you should be doing right now to get results and hit your goals. There’s one thing that’s on everybody’s mind right now – it goes by many names, but most of us know it as the coronavirus or COVID-19. is what’s working right now.
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