Webbiquity

JANUARY 28, 2011

Including Image Ads In Your Marketing Mix by PPC Hero. Larry Kim offers eight tips to improve the ROI from your AdWords campaigns, including using your prospects’ words, optimizing ad copy, and using long-tail keywords to get more conversions at a lower cost. “Image ads (a.k.a. ET on Friday, January 28, 2011.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Webbiquity

FEBRUARY 7, 2012

Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. Despite the fact that 80% of companies with 100 or more employees now use social media in their marketing mix, “only 27% (of business executives) list social business as a top strategic priority. Google Longtail Keywords Infographic by SEO Book.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

JANUARY 26, 2011

SEO 101: Defining the long tail by Conversation Marketing. Sutton reports on MarketingSherpa research showing that more marketers view SEO as “very effective&# than PPC at increasing brand/product awareness (42% to 34%), improving brand/product reputation (29% to 19%) and improving PR (27% to 6%). Related Post.

SEO 100

SEO Resources Tips Best Practices 100