Customer Experience Matrix

JANUARY 18, 2007

Somehow a paper published in 2005 by IBM’s financial services CRM group, “Creating a 20/20 customer experience: From customers to advocates,” recently found its way to my desk. The paper starts out by defining the feelings a customer can have about a bank, ranging from antagonist to advocate. Click here here for a copy.)

Paper 120

Paper Work Management Marketing Management SIC 120

Online Marketing Institute

MAY 24, 2009

I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) While the standard industry classification may tell part of the story, it provides you with same analysis as your competitors and no qualitative differentiation for defining your market segments. I am curious to see the papers about this.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Biznology

AUGUST 24, 2016

For example, the vendor may be able to deliver 100% of the URLs or SICs for a list of companies, and over 90% of the phone numbers you need for consumer contacts. Competitive differentiation. How strong are the vendor’s points of competitive differentiation? Also ask for expected match rates by field. Special selects.

Marketing Management 80

Marketing Management Vendors SIC B2B 80