Analysis Differentiation Paper SIC 
Online Marketing Institute
MAY 24, 2009
I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) While the standard industry classification may tell part of the story, it provides you with same analysis as your competitors and no qualitative differentiation for defining your market segments. As always, your comments are welcome.
Biznology
AUGUST 24, 2016
Next, prepare a detailed analysis of each segment you are trying to understand or communicate with. For example, the vendor may be able to deliver 100% of the URLs or SICs for a list of companies, and over 90% of the phone numbers you need for consumer contacts. Competitive differentiation. Special selects. Omni-channel.
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