Everything Technology Marketing

OCTOBER 10, 2010

Price Sensitivity Do you position your product in segments that are price sensitive and invite vendors to complete on price or segments that pay a premium for a solution that is highly differentiated? Go to Market / Buying Preference What is your target markets' preference in procuring solutions, channel/direct preference?

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Customer Experience Matrix

JANUARY 18, 2007

The paper has plenty of the usual buzz words (customer advocacy, moments of truth, brand promise) but what stands out is a relatively unfamiliar (to me at least) claim that “emotive attributes…present the greatest opportunity for differentiation in the marketplace.” But its heart still belongs to those emotive moments of truth.

Paper 120

Paper Work Management Marketing Management SIC 120

ViewPoint

SEPTEMBER 4, 2018

For example, after sorting your customers into categories, you may find that most of them fall into three SICs and one revenue range. Next, extract contacts from your marketing database with the matching three SICs into separate test groups in addition to one or two other groups that seem like they should perform well.

PointClear 120

PointClear SIC Cost Lead Ranking 120

Online Marketing Institute

MAY 24, 2009

I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) While the standard industry classification may tell part of the story, it provides you with same analysis as your competitors and no qualitative differentiation for defining your market segments. As always, your comments are welcome.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

ViewPoint

DECEMBER 21, 2017

For example, after sorting your customers into categories, you may find that most of them fall into three SICs and one revenue range. Next, extract contacts from your marketing database with the matching three SICs into separate test groups in addition to one or two other groups that seem like they should perform well.

B2B Sales 120

B2B Sales PointClear SIC Lead Ranking 120

Content Standard

SEPTEMBER 28, 2017

All of these things differentiate the business not just to the customers but to people across the organization.” And this has other benefits. People like working at that company better. It makes talented people want to work there. It has a halo effect for their investors.

Marketing Budget Creation 84

Marketing Budget Creation Marketing Budget Allocation Planning 84

Biznology

AUGUST 24, 2016

For example, the vendor may be able to deliver 100% of the URLs or SICs for a list of companies, and over 90% of the phone numbers you need for consumer contacts. Competitive differentiation. How strong are the vendor’s points of competitive differentiation? Also ask for expected match rates by field. Special selects.

Marketing Management 80

Marketing Management Vendors SIC B2B 80