Acquisitions, Differentiation, Paper and SIC

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Acquisitions

Differentiation

Paper

SIC

Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

MAY 24, 2009

I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) While the standard industry classification may tell part of the story, it provides you with same analysis as your competitors and no qualitative differentiation for defining your market segments. I am curious to see the papers about this.

Psychographics

Psychographics Work Management B2B Sales B2B Marketing

How to select the perfect B2B data vendor

Biznology

AUGUST 24, 2016

If you are going for customer acquisition, your data needs will be different from retention goals. Data needs for acquisition. For example, the vendor may be able to deliver 100% of the URLs or SICs for a list of companies, and over 90% of the phone numbers you need for consumer contacts. Competitive differentiation.

Marketing Management

Marketing Management Vendors SIC B2B

B2B Marketing Zone

Do Psychographics work in B2B Marketing & Sales?

How to select the perfect B2B data vendor

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