Customer Experience Matrix

JANUARY 18, 2007

Somehow a paper published in 2005 by IBM’s financial services CRM group, “Creating a 20/20 customer experience: From customers to advocates,” recently found its way to my desk. The paper starts out by defining the feelings a customer can have about a bank, ranging from antagonist to advocate. Click here here for a copy.)

Paper 120

Paper Work Management Marketing Management SIC 120

Online Marketing Institute

MAY 24, 2009

to segment and target relevant markets. I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) and company size (revenue, employee count) demographic data for market segmentation without relevant psychographic qualification. As always, your comments are welcome. Mike, Great conversation.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Biznology

AUGUST 24, 2016

Next, prepare a detailed analysis of each segment you are trying to understand or communicate with. Most companies are targeting a variety of audience segments, based on such variables as customer product needs and customer profitability. Competitive differentiation. . · Omni-channel messaging. The data product.

Marketing Management 80

Marketing Management Vendors SIC B2B 80