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When Big Data Meets Great Storytelling: athenahealth’s Content Evolution

Contently

In content marketing, anniversaries are precious. As a cloud-based service provider competing against legacy software vendors, our network data and insights offer compelling differentiators. So the next question became: How do we mine this marketing advantage and make sure it drives our business goals?

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How to Leverage Sales Efficiency and Sales Effectiveness

Seismic

Sales efficiency’ and ‘sales effectiveness’ sound like vague concepts, but they can actually have a significant impact on the success of your sales strategy. And sales organizations are increasingly chasing more aggressive goals with greater pressure to over-achieve. A Few Key Stats.

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When Big Data Meets Great Storytelling: athenahealth’s Content Evolution

Contently

In content marketing, anniversaries are precious. As a cloud-based service provider competing against legacy software vendors, our network data and insights offer compelling differentiators. So the next question became: How do we mine this marketing advantage and make sure it drives our business goals?

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

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The ABM Essentials- The Overview, Benefits and How to Implement It

PureB2B

Recently, many people have been talking about account-based marketing thanks to the buzz created by bloggers, marketers and market research firms in the digital marketing world. According to a stat from ITSMA , most marketers agree that account-based marketing generates higher ROI than every other marketing method.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

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Sales Pipeline Radio, Episode 163 : Q & A with John Raguin @SeismicSoftware

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. Yet another great episode this time of Sales Pipeline Radio , live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. John, thanks so much for joining us today.