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How to Leverage Sales Efficiency and Sales Effectiveness

Seismic

Sales efficiency’ and ‘sales effectiveness’ sound like vague concepts, but they can actually have a significant impact on the success of your sales strategy. And sales organizations are increasingly chasing more aggressive goals with greater pressure to over-achieve. A Few Key Stats.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

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Sales Pipeline Radio, Episode 163 : Q & A with John Raguin @SeismicSoftware

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. Yet another great episode this time of Sales Pipeline Radio , live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. John, thanks so much for joining us today.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

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10 Proven Video Scripts and Email Templates for Virtual Selling

Vidyard

Marriage Counseling: 4 Strategies for Achieving Sales and Marketing Alignment 1.1 Best Video Sales Letter Examples 4.1 Video Sale Letter Template 5.1 Video Sales Letter Script Template 1. The Stats on How Teams Use Customer Service Videos 3. 6: Train Your Customer Service Team with Video 3.6.1

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Inside Sales vs Outside Sales

OutboundView

Typically they will have responsibility of a specific region, industry, or target market. . Outside sales are also sometimes called “field sales.” As a B2B sales organization gets larger, it needs to start differentiating roles (inside sales vs. outside sales). Inside Sales.

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The ABM Essentials- The Overview, Benefits and How to Implement It

PureB2B

Recently, many people have been talking about account-based marketing thanks to the buzz created by bloggers, marketers and market research firms in the digital marketing world. According to a stat from ITSMA , most marketers agree that account-based marketing generates higher ROI than every other marketing method.