Account-based Marketing Glossary: 30 Terms to Know
Strategic-IC
DECEMBER 16, 2020
It allows you to segment them by unique identifiers, e.g. size, industry, turnover, no. First-party data. This is your data in your CRM. In ABM we refer to ‘first-party intent data’ - this is insight via tracking visitors to your website with automation tools such as HubSpot or other website analytics tools.
Let's personalize your content