Building Trust: The Role of Customer-Centric Selling in B2B SaaS
SalesIntel
MAY 13, 2024
For instance, the financial services industry, particularly capital markets, has traditionally been seen as product-centric. Today, capital markets technology is playing pivotal in enabling a customer-centric approach. Be there for them: Prospects will have questions, especially on big-ticket items. However, the tide is turning.
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