Remove Demographics Remove PPC Remove Purchase Intent Remove SEM
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7 Bing PPC Secrets That Expand SEM Beyond Google

QuanticMind

As a marketer, you have access to a popular search platform with desirable and high quality target demographics, accelerating growth rate and profitable long-tail search opportunities. So for advertisers who only focus on Google, failing to create a Bing PPC strategy represents a lot of missed opportunities.

SEM 40
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How to Avoid Underspending and Overspending Your SEM Budget

QuanticMind

Balancing your SEM budget is one of the major challenges of marketing management today. You put a lot of effort into PPC budget forecasting to secure the funds you need and so the last thing you want is to mismanage it through overspending or underspending. Numerous factors can contribute to poor SEM budget spend.

SEM 40
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AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

QuanticMind

Each has a distinct role and brings unique value to your SEM and digital marketing efforts. Machine learning and AI are not mutually exclusive technologies, and each have distinct applications that make them valuable for different areas of your SEM and digital advertising programs. Defining Artificial Intelligence.

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What Smartphone AI Means For the Future of Business Intelligence

QuanticMind

As a digital marketer, you know that in order to truly succeed in digital marketing, you need to understand the needs of your audience, target them at the precise moment of purchase intent, and deliver a relevant message that helps them convert — easier said than done. AI Can Unlock Intent. What is Smartphone AI?

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Enterprise Paid Ads: A Guide to Landing High-Value Clients with PPC

Single Grain

In this definitive guide to enterprise PPC, I’ll outline the strategies, solutions and approaches you’ll need to ensure that your paid media campaigns are fully optimized for lead generation and conversions. This is especially true considering that each of the following factors of PPC advertising will need a different approach.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

8 Hidden PPC Reports to Find Out” by Aaron Levy. O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. New reporting tools: Demographic reporting – This will show which groups are more likely to visit stores. 8 Hidden PPC Reports to Find Out . What’s Your Audience Thinking?

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Digital Future: Predictive Advertising, Chapter 5 – How Predictive Bridges Skills Gaps, Knowledge Gaps & Strategy Gaps

QuanticMind

The skills gap here is the lack of ability to keep up with this evolution by keeping close tabs on your target market, understanding their needs and ultimately their purchase intent. See more recent search marketing insights by checking session recaps from the SEM PDX Engage 2017 event.).