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Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

Content Standard

Forget your traditional marketing demographics! According to Michael, the answer lies in developing peer-to-peer (P2P) channels where you can derive innovative product ideas directly from your consumers. Michael Solomon from Skyword on Vimeo. Today’s consumers are chameleons, blending identities and buying based on the situation.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans. There’s also a detailed report of your target audience demographics and popular topics they tend to discuss: Click any report section to access even more data.

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6 social media marketers on the future of social messaging

Sprout Social

Your audience, no matter how specific you make your target demographic, is incredibly diverse. People buy from people, and whether with a real-time P2P experience or an experience replicated with an automated chat client, messaging is going to make for a more effective and personalized sales experience.”.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Go Beyond Demographics. We are interacting with humans and we can’t forget that. Steal from B2C. Global vs. Local.

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How B2B marketers can turn Facebook into a lead generating machine

Biznology

Parents of teenagers are a much better demographic for B2B marketers than teenagers. Remember, B2B is really P2P—that is, “person to person,” so post a variety of content to engage and entertain your audience. That’s why B2B should be on Facebook, here’s how: 1, Don’t make a Facebook strategy. Make a content strategy.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SM' [link] fmi Hey Jay, The cynic in me wants to know the demographics of the 1,400 U.S. The numbers may be small, but they show some interesting demographics of those with influence. It's P2P and ONLY “personal&# brands exist in my Twitter stream. Molson: [link]. VS Air Canada: [link].

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