What Is a Marketing Qualified Lead (MQL)? Definition, Scoring Models & Tools
Lusha
JULY 21, 2024
Enter the Marketing Qualified Lead (MQL). It covers defining MQLs, setting criteria, and using scoring models to prioritize leads. Understanding Marketing Qualified Leads (MQLs) What is a Marketing Qualified Lead (MQL)? They’ve demonstrated a clear intent to buy and have the budget and authority to make a purchase.
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