Demo Lead Management Lead Nurturing Marketo 
The Point
OCTOBER 30, 2013
A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. Why is that necessary when we already know who these people are? Aren’t we just making it more difficult for people to respond?”. Here’s why: 1. A click is not a response.
Adobe Experience Cloud Blog
APRIL 8, 2019
But successfully qualifying leads for sales means having three key fundamentals in place: 1. A solid definition of “lead”. What’s a lead? At Marketo, we define a lead as any “qualified prospect that is starting to exhibit buying behavior.” Checking out a pricing page or watching a solution demo reveal buyer intent.
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Adobe Experience Cloud Blog
APRIL 11, 2017
Here at Socedo , getting our leads to engage with our emails is an ongoing challenge. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Marketo User Group in Seattle, WA), the influencers they follow, and the articles they share and comment on.
NuSpark Consulting
JULY 4, 2011
Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. How to create a lead nurturing email campaign.
The Point
FEBRUARY 27, 2012
Request demo: add 30 points, wait 2 months, subtract 30 points. The method of assigning and subtracting scores described above is based largely on our work with clients using the Marketo platform , but the same overall approach could be adapted to work with virtually any other marketing automation system. download trial version).
NuSpark Consulting
JULY 4, 2011
Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. How to create a lead nurturing email campaign.
TrustRadius Marketing
JANUARY 8, 2020
Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Marketo Engage, part of the Adobe Experience Cloud, is a marketing automation platform for midsize and enterprise businesses. This vendor places a large emphasis on lead generation and nurturing. .
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