Follow the Money: The Primary Responsibility for CMOs
ViewPoint
AUGUST 11, 2015
Generate Demand. Manage Demand. Generating demand (the easiest chore) can be a money pit, if the results are not guiding the 2-15% of a company’s yearly revenue spend (on marketing). https://en.wikipedia.org/wiki/Follow_the_money. Your duties are: Establish the Brand. Follow the Money.
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