Demand Intent Intent Signal SMB 
Terminus
JANUARY 29, 2020
Company Profile: SMB. Having been a Hubspot customer since 2011, they wanted to work with an ABM platform that would easily plug into their existing demand gen engine. . After incorporating an intent-based ABM strategy, Townsend Security increased their CTR by 25% and web visits from target accounts by 4x. CRM: Salesforce.
SalesIntel
APRIL 2, 2024
Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. Intent Data Both ZoomInfo and SalesIntel provide intent data. ZoomInfo’s intent data comes from an in-house engine.
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Salesforce Marketing Cloud
FEBRUARY 6, 2024
A small or midsize business (SMB) , on the other hand, may only have a handful of people who need to sign off on a deal, so it can often close sooner. Account-based selling demands sellers be both product and account experts. As an illustration, pharmaceutical reps focus on a specific high-value practice.
6sense
DECEMBER 10, 2021
My scaled account-based strategy is as follows: 1) Select the best accounts using AI — Based on real buyer intent and activity data that buyers are leaving behind as a digital footprint on the web. Our proprietary intent network is more granular and allows unlimited branded or generic keywords vs. just categories.
Martech Advisor
FEBRUARY 20, 2020
These highly targeted segments can then be used to run far more efficient and high-performing campaigns since they are based on data drawn from customers’ own behavior, responses and intent signals. The size (enterprise, mid-market or SMB) and scale (complexity of market segments, geographies etc.)
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