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ANNUITAS
MARCH 1, 2016
One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. Demand generation leaders know it’s not true, though. So what is the key to better demand generation analytics? We must take a different approach — a structured approach — to demand generation analytics.
Salesforce Marketing Cloud
FEBRUARY 7, 2024
Shifts in demand Elastic demand is the relationship between demand and other variables, such as the availability of similar products, advertising pressure, and customer income. If the price increases or decreases, the quantity demanded can change significantly.
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ANNUITAS
MAY 24, 2016
*This post first ran in Demand Gen Report , April 19, 2016. We’re all running at the shiny object but not really thinking through what it means to really build and leverage predictive analytics as a component of outcome-based demand generation. Everybody’s doing it, right? Are you doing it? Probably not. Why is this?
ClickZ
JULY 18, 2019
Top contenders were commercetools, Digital River, Elastic Path Software, Episerver, IBM, Kibo Commerce, Magento, Oracle, Salesforce, SAP, and Sitecore. Business user empowerment, considering not just functional capabilities, but how well a platform attracts and incentivizes customers and responds to shopper demands.
B2B Marketing Traction
AUGUST 11, 2011
Pricing must take into consideration customer demand, price sensitivity and elasticity, the competition, and market conditions. Customers will be more sensitive to prices if they know there are substitutes or if they think your product lacks differentiation.
LeanData
NOVEMBER 8, 2016
Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. Key Takeaway: “I can think of very few situations where I’ve had two vendors work together. Today’s customer demands a more connected, more harmonious ecosystem.
ANNUITAS
OCTOBER 1, 2020
Said differently, everyone has a demand problem at this point. So how do you figure out what is and isn’t working with your demand marketing? And how can you drive rapid transformation to ensure your demand engine gets back online as soon as possible? NINE SIGNS YOUR DEMAND MARKETING IS BROKEN.
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