Tony Zambito

APRIL 12, 2011

Word-of-Mouth : Most often we think of WOM being one person just deciding to talk to another.    True but in terms of engaging, offering a more robust way of selecting different social networks to engage in word-of-mouth can be a means for buyers to have an easy ready vehicle to do so. 

Buyer Personas 100

Buyer Personas Word of Mouth WOM Curation 100

Industrial Marketing Today

SEPTEMBER 13, 2010

Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM). Even though this is not content in the conventional sense, peer referrals play a huge role in positioning your company as a thought leader within your industry.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Inbox Insight

OCTOBER 22, 2018

Demand generation is one of the most important elements of executing an effective digital marketing strategy because it ensures your marketing activities work toward the overarching goal of building long-term profitable relationships with your audience. Going back through your old client base can be a good way to generate new leads.

Demand Generation 84

Demand Generation Demand B2B Marketing Generation 84

KoMarketing Associates

OCTOBER 27, 2015

As a marketer, before you can even think about a successful strategy, you must first identify and fully understand the target audience. Action marketers need to take: Word of mouth (WoM) marketing has been a buzzing topic of late, and for good reason. I recently read this quote from Kurt Uhlir, and couldn’t agree more.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth Marketing Management 120