Inbox Insight

APRIL 19, 2021

This article explores the emerging applications of Content Intelligence that leverage AI and tech innovation to transcend common targeting obstacles and forge new ways of segmenting your accounts into better yielding opportunities. As with 54%, this can impact on the reach and scale of your target account list (TAL).

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

PureB2B

MARCH 31, 2022

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. Evaluate the common needs those buyers face. Social Triggers.

Intent Data 62

Intent Data Demand Generation Agencies Demand Generation Intent 62

PureB2B

JANUARY 3, 2022

Table of Contents Introduction Ad Delivery Done Right Four-Step Solution to Account-Level Engagement Target Account List Identification Precision Targeting Programmatic Ad Delivery Account-Level Reporting. Four-Step Solution to Account-Level Engagement. Four-Step Solution to Account-Level Engagement.

Paid Search Agency 62

Paid Search Agency Ideal Customer Profiles Ads Account Based Marketing 62

PureB2B

FEBRUARY 23, 2022

PureABM takes an account-based approach to programmatic ad delivery, ensuring only the most relevant, high-opportunity prospects lay eyes on your digital ads. Digital Consumption Trends of In-Market Prospects. Target Account List Matching. How Does PureABM Work? IP and Device-Level Tracking.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

PureABM takes an account-based approach to programmatic ad delivery, ensuring only the most relevant, high-opportunity prospects lay eyes on your digital ads. Digital Consumption Trends of In-Market Prospects. Target Account List Matching. How Does PureABM Work? IP and Device-Level Tracking.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

Content4Demand

NOVEMBER 5, 2021

Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Metadata

JANUARY 18, 2023

Say goodbye to TOFU, MOFU, and BOFU Ask one hundred B2B marketers how they segment their content, and just about all of them will zero in on TOFU, MOFU, and BOFU. Can you run 1:1 or 1:few campaigns on LinkedIn targeting specific companies? For decades, creating content based on a lead’s spot in the funnel was the norm.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52