Inbox Insight

APRIL 19, 2021

This article explores the emerging applications of Content Intelligence that leverage AI and tech innovation to transcend common targeting obstacles and forge new ways of segmenting your accounts into better yielding opportunities. As with 54%, this can impact on the reach and scale of your target account list (TAL).

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

PureB2B

FEBRUARY 23, 2022

PureABM takes an account-based approach to programmatic ad delivery, ensuring only the most relevant, high-opportunity prospects lay eyes on your digital ads. Digital Consumption Trends of In-Market Prospects. Target Account List Matching. How Does PureABM Work? IP and Device-Level Tracking.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

PureABM takes an account-based approach to programmatic ad delivery, ensuring only the most relevant, high-opportunity prospects lay eyes on your digital ads. Digital Consumption Trends of In-Market Prospects. Target Account List Matching. How Does PureABM Work? IP and Device-Level Tracking.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

Metadata

JANUARY 18, 2023

Say goodbye to TOFU, MOFU, and BOFU Ask one hundred B2B marketers how they segment their content, and just about all of them will zero in on TOFU, MOFU, and BOFU. Capture The capture stage attempts to convert in-market buyers, i.e., ones who know they have a problem and are looking for a solution. What about referrals?

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52