The Point

JULY 27, 2021

In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Accounts with established contacts and demonstrated engagement may be the better choice. Are there intent signals that the account is a high-propensity opportunity?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Anteriad

JANUARY 3, 2023

Intent data isn’t just a lead generation trend—it’s here to stay Doesn’t it seem that every few years, there’s a brand-new marketing buzzword that will demystify lead generation? The cynic among us may be tempted to ask, “Is intent data a marketing fad?” What makes intent data different?

Intent Data 40

Intent Data Lead Generation Intent Lead Scoring 40

The Point

APRIL 22, 2020

However, as much as it has a reputation as a way to generate “guaranteed” leads, content syndication is not a cure-all, and indeed, more than most demand generation channels, is likely to generate sales leads that gravitate towards the early stages of the buying cycle. Place leads immediately into nurture.

Lead Scoring 162

Lead Scoring Lead Ranking Cost per Lead CPL 162

Inbox Insight

APRIL 14, 2023

Any successful B2B campaign needs to deliver commercial results, so it’s key for both Marketing and Sales teams to focus on target accounts – those which are most likely to invest in your product or service. They may also be the types of companies that you can easily cross and upsell your services to.

Demand Generation 98

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 98

SalesIntel

AUGUST 14, 2023

SalesIntel provides access to a wealth of data such as technographic, firmographic, and intent data. Leveraging Search Engine Marketing (SEM) Paid search, a crucial component of SEM, allows you to capture high-intent leads actively searching for products or services like yours.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Ledger Bennett

MAY 7, 2020

The funnel leverages messaging, intent, and consumer mindsets to match with their creative assets. It mirrors the buyer journey, sales intent levels, and all things between introduction to your brand up to conversion. Bottom of the Funnel / Conversion: Goal: Get users to join your pipeline, purchase your product, utilize your services.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52