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Email Marketing Metrics & KPIs – Monitoring B2B Success

Binary Demand

[ps2id id=’introduction’ target=”/]In every B2B demand generation company , B2B email marketing is a vibrant avenue for seasoned business-to-business marketers, offering various tools such as marketing segmentation, automation, and personalization. While Outlook usage is minimal (0.1%

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The Ultimate Guide to Preview Text

Litmus

Some marketers use these terms interchangeably, but they are actually two different things. But as email has evolved, hidden content has become much more common and doesn’t hurt your deliverability in the same way it used to. You can use it to create urgency or inject humor into the inbox. Learn more ?.

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Holiday Email Marketing Tips to Stand Out in the Competition

Scoop.it

To make the most of the purchase intent in this peak season, you must build effective email marketing campaigns that will appeal to all your prospects and customers. Here are some Holiday email marketing tips that will let you stay ahead of the curve. Deliver a consistent experience throughout all marketing channels.

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18 Subject Line Tips from Experts to Win Email Opens

Litmus

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. Use urgency—sparingly. And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. So why are we here, then? Writing subject lines is hard.

Open Rate 118