The Evolution of B2B Marketing—Brain to Brain
LEADership
NOVEMBER 25, 2014
We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. The lines are definitely blurring between B2C and B2B with Brain to Brain being the marriage of the two disciplines. What’s common to all of these is the fact that marketing is done Brain to Brain.
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