How to take a contacts-only approach to CRM
Capstone Insights
MARCH 13, 2018
And before you read this post, if you haven’t read “ Don’t Use Leads (Only Use Contacts) in Your CRM ” and “ Challenges in Not Using Leads in Your CRM: Data and Process ,” read them first. This post makes the assumption that the lead management construct at your company is leads reliant. Editor’s note. That’s a mistake.
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