How to measure what marketing activities are actually driving revenue
MKT1
SEPTEMBER 20, 2023
With the complexities of go-to-market motions, funnel mapping, and tooling, I understand why this is the case—but it’s definitely something you need to fix! Inbound sources typically include email campaigns, organic search, paid ads (SEM, display ads, social ads), referrals from other sites, organic social, and direct traffic.
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