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5 Pro Tips for Successful Marketing Automation Implementation

Televerde

So, you’ve decided to take part in the renaissance and implement marketing automation technology into your organization. As I’m sure you’ve heard, organizations all over the world are finding massive success automating and streamlining their marketing tasks and workflows. Have a clear marketing strategy.

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7 Ways to Improve Your Lead Management Process

Zoominfo

Here are a few tips to avoid dirty data throwing off your lead management process: Identify duplicate records: 15% of leads contain duplicated data ( source ). Combat this problem by scrubbing your lead database and removing duplicates. If these tools don’t integrate with one another, your data will be kept in separate silos.

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7 Ways to Improve Your Lead Management Process

Zoominfo

Here are a few tips to avoid dirty data throwing off your lead management process: Identify duplicate records: 15% of leads contain duplicated data ( source ). Combat this problem by scrubbing your lead database and removing duplicates. If these tools don’t integrate with one another, your data will be kept in separate silos.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams. Event Marketing.

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7 Common Types of Dirty Data and How to Clean Them

Zoominfo

Delete outdated and unusable records Merge duplicates to prevent fragmented profiles Automate lead-to-account linking Consolidate your stack as much as possible With a clean, organized and updated database, complying with data privacy regulations becomes far more straightforward. How do duplicates happen?

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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

Connect to third-party systems to trigger sales plays, orchestrate actions in MAS and extend your outreach. Measure the impact and ROI of every interaction across Sales and Marketing with attribution. Integrations: LinkedIn, Marketo, Drift, SalesLoft, HubSpot, Outreach, PathFactory, Salesforce, and more. Let me know!

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Can records be combined?