Zoominfo

APRIL 23, 2020

Read on to see how data has evolved to drive specific business functions and drive revenue in four main areas. Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. Data Quality and Management. Can records be combined?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Zoominfo

APRIL 27, 2022

How to remain within data privacy regulations: Disorderly databases are the most likely candidates to house insecure data. There are several data hygiene practices you can implement to combat insecure data. Inconsistent Data Inconsistent or non-standardized data looks different, but represents the same thing.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

DiscoverOrg

MAY 7, 2019

How do you measure data quality? We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? Uniqueness : Are there duplicate records? Timeliness : Is the data fresh? Validity : Does the data conform to a common syntax? Intent data.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Heinz Marketing

AUGUST 5, 2021

Connect to third-party systems to trigger sales plays, orchestrate actions in MAS and extend your outreach. Find expansion opportunities by monitoring intent and engagement by product line. Measure the impact and ROI of every interaction across Sales and Marketing with attribution. Is more expensive than alternative solutions.

Account Based Marketing 120

Account Based Marketing ABM Marketing Automation Services De-duping 120