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What’s New with Albacross in April

Albacross

Optimize sales outreach : prioritize accounts with the highest likelihood to buy and personalize outreach efforts. Now you can map fields for record matching and de-duplication checks using all Albacross data points (e.g., The new record matching mechanism eliminates duplicates and ensures data accuracy.

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Content + Intent Data: The Foundation of a Frictionless Content Experience

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent data removes the guesswork and the need for forms.

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7 Common Types of Dirty Data and How to Clean Them

Zoominfo

How to remain within data privacy regulations: Disorderly databases are the most likely candidates to house insecure data. There are several data hygiene practices you can implement to combat insecure data. Inconsistent Data Inconsistent or non-standardized data looks different, but represents the same thing.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Read on to see how data has evolved to drive specific business functions and drive revenue in four main areas. Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. Data Quality and Management. Can records be combined?

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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

Connect to third-party systems to trigger sales plays, orchestrate actions in MAS and extend your outreach. Find expansion opportunities by monitoring intent and engagement by product line. Integrations: LinkedIn, Marketo, Drift, SalesLoft, HubSpot, Outreach, PathFactory, Salesforce, and more. Reviews/rating: G2 Rating: 4.3 / 5.

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

How do you measure data quality? We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? Uniqueness : Are there duplicate records? Timeliness : Is the data fresh? Validity : Does the data conform to a common syntax? Intent data.