Only B2B

NOVEMBER 28, 2019

But then if it were, every B2B marketer would be driving full-funnel results remarkably. You may have program objectives, buyer persona profiles as well as a content strategy but you have nothing to link them together. Problem #3: Neglect Top Funnel Strategy. Creating a successful demand generation plan is not easy.

Top of Funnel 120

Top of Funnel Demand Generation Demand Planning 120

Only B2B

NOVEMBER 28, 2019

But then again, if it were that easy, every marketer of a B2B company would be driving full-funnel results remarkably. You may have program objectives, buyer persona profiles as well as content strategy but you have nothing to link them together. Problem #3: Neglect Top Funnel Strategy.

Top of Funnel 62

Top of Funnel Demand Generation Demand Planning 62

Hubspot

DECEMBER 21, 2011

We definitely recommend de-duplicating leads based on email address at the very least, but you should also verify information such as zip code, phone number, and email address when possible to keep lead records up to date, and thus, functional. Consistently scrub lead data. Use closed-loop analytics.

Lead Management 28

Lead Management Lead Ranking Lead Scoring Sales Qualified Leads 28