Martech

SEPTEMBER 24, 2021

. “In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi, Senior Data Administrator, Marketing at accounting and consulting firm Armanino, speaking at MarTech. Soccer leans on a CDP to make its marketing automation more personal.

De-duplication 139

De-duplication Marketing Automation Services ROI Aggregators 139

Salesforce Marketing Cloud

DECEMBER 6, 2023

” Clean data — or data and records that are free of inaccuracies, duplications, and blanks — helps your small business run faster, smoother, and more efficiently. Are there lots of duplicates or contacts with old addresses you know aren’t valid anymore? Are certain fields out of date across lots of entries?

Small Business Marketing 59

Small Business Marketing De-duplication Work Management Marketing Automation Services 59

Zoominfo

FEBRUARY 12, 2019

For more information, check out our recent post on conversational marketing. Test different form fields, CTAs, and more to optimize your landing pages for higher conversion rates and improved lead management. In fact, 35 to 50% of sales go to the vendor who responds first ( source ). Nurture leads with targeted content.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

LeanData

AUGUST 25, 2021

A frequent conversation point often involves stepping back from considerations of possible vendors and potential solutions, and starting with the overall data strategy itself. . Recently I had a customer speak as to how she desired to have her marketing automation solution not be a “data swamp.” Embracing your “data swamp”.

Work Management 52

Work Management Marketing Management De-duplication Marketing Automation Services 52

DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Zoominfo

FEBRUARY 12, 2019

For more information, check out our recent post on conversational marketing. Test different form fields, CTAs, and more to optimize your landing pages for higher conversion rates and improved lead management. In fact, 35 to 50% of sales go to the vendor who responds first ( source ). Nurture leads with targeted content.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Adobe Experience Cloud Blog

FEBRUARY 26, 2016

To get a picture of this trend, take a look at Scott Brinker’s Marketing Technology Landscape Supergraphics , which shows a crowded market with 1,876 vendors in 43 categories. De-duplication. It’s clear that solution vendors are pioneering wonderful technologies and solving real-world problems for marketers.

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De-duplication Work Management Marketing Management Marketing Automation Services 48